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What is Mission 24?

Mumbai First and Apnalaya, both not-for-profits, have joined hands to initiate Mission 24 – a collaborative effort to improve the quality of lives of people in the M-East Ward of Mumbai over a period of 24 months.

Working closely with the MCGM as the principal stakeholder, Mission 24 will strive to be a best-practice model of better living through active participation from civil society, the private sector, non-government organizations and local stakeholders to boost the government’s efforts. With collective strength, Mission 24 has the makings of the largest such voluntary initiative with such a multi-stakeholder participation for a common goal – Mumbai coming together for M-East.

Mission 24 is supported by
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Mumbai First

A non-profit think tank aiming to make Mumbai a better place to live, work and do business. Mumbai First, also known as Bombay First is a unique model of public-private partnership and was set up by India’s industry leaders almost 20 years ago. The Tata’s, Mahindra’s, Godrej, ICICI, Asian Paints and HDFC are some of the original patrons of this initiative.



A non-profit development organization founded in 1973, which works for the most marginalized people living in highly under-served slums of Mumbai. With an integrated community development approach, it strives to enable under-served communities so that they could participate in their own development.